Core Values

Empathy and Compassion

We are committed to serve all road users/partners and our sponsors with empathy and compassion.


We display integrity, respect and dignity in all our tasks with our partners/sponsors, stakeholders and members of our communities.


We focus on our beneficiaries and the people we serve, and we strive for excellence in service delivery, evaluation and continuous improvement of road safety management systems and behind the wheel on road safety advocacy towards zero.


We are accountable to our actions in working to deliver our initiative and our mission.

We are responsible to our community

We have team culture, unity among diversity.


During our engagement and services we do our tasks in collaboration with our stakeholders, partners, and target groups by sharing responsibility.


More than 1.3 million people die on the world’s roads every year and the injured could be as high as 50 million, with low and middle-income countries accounting for nearly 85 percent of the deaths and 90 percent of the injuries.

The risk of dying as a result of a road traffic injury is highest in Africa, even though Africa is the least motorized of all the regions. Vulnerable road users (pedestrians, cyclists and motorized 2- and 3-wheelers) constitute more than half (52%) of road users killed on the roads, with pedestrians alone being 37%. Whereas a safe public transport system can contribute to creating a safer traffic environment, public transport in the region is not seen as a safe mode of travel.

The growing challenges for cities in Africa

A contributor to an increase in road crashes is Africa’s development trajectory as one of world’s most rapidly growing economic regions. This growth would be accompanied by an increase in vehicle ownership and travel.

It is expected that the number of vulnerable road users in urban areas will rapidly increase, along with the projected rate of urbanization. More than 90% of future population growth will be accounted for by the large cities in the developing countries. In the developing world, Africa has experienced the highest urban growth during the last two decades at 3.5% per year and this rate of growth is expected to hold into 2050.

Projections indicate that between 2010 and 2025, some African cities, Ethiopia included will account for up to 85% of the population.

Road safety is a collective responsibility; Partnerships bringing together many sectors of society can promote and facilitate efforts to prevent road traffic deaths and injuries. Such partners should include; Government, Industry, non – governmental organizations, international agencies, business sectors, richer business men/women, professionals like road engineers, garages maintaining vehicles, law enforcement officers and community groups.

Strong political commitment is key to prevention efforts. This commitment requires adequately funded road safety policies and programs which are regularly monitored and evaluated.

Traffic injury / accident in Ethiopia

Despite government efforts in the road development, road crashes remain to be one of the critical problems of the road transport sector in Ethiopia. Every year many lives are lost and much property is destroyed due to road traffic accidents in the country.

Urban areas are the most hit by car crashes due to ever increasing numbers of population and vehicles and the resulting shortage of road facilities and congestion and need to plan in a sustainable manner. The city of Addis Ababa is the capital city of Ethiopia where the majority of road accidents are highly concentrated in.

Generally, Addis Ababa, as a capital city of the country and Africa as well as diplomatic seat for different embassies of the world and International and local organizations it is characterized by the largest share of road traffic flow, congestion. The causes for Traffic accidents are categorized in to two, the 1st category is to drivers, and pedestrian behaviors that are human related causes, and the 2nd category is non human related factors related to weather condition and fail of a proper vehicle inspections. The causes are diverse and dynamic, and are both spatially and temporally significant. These can be identified as human behavioral related and non-human behavior related causes road network situations and vehicle technical problems can be grouped under non human behavior related causes of road crashes. In Ethiopia generally, it is observed and concluded that a number of factors for traffic injury are grouped into driver, vehicle, pedestrian, and environmental factors. Also problems associated with the number and facilities of the traffic police department as well as the traffic regulation itself were assessed.

 The movement of economic activities and services, negligence of taxi drivers and working for longer hours, older taxi vehicle fleet, and inadequacy of traffic control facilities are among the main causes of traffic injury. In addition, the low level of knowledge among pedestrians about the traffic rules, the small number of traffic police working for long hours without incentives, inadequate facilities and the lack of enforcing capacity of the traffic regulation itself have also been identified as the main contributing factors to the incidence and magnitude of traffic accident in Addis Ababa.

The spatial variation of taxi traffic injuries showed that injuries are highly concentrated along the busiest roads, squares and around schools, government offices , worship areas, commercial, recreational as well as dense residential areas. The study also indicated that taxi traffic injuries coincide with peak hours of the day and weekends.

Furthermore, It is found out that high rate of traffic accidents around the schools , the causes are varying to mention some; negligence of drivers, low level of awareness of the traffic rules and symbols among students.